The analytical backbone for better operating decisions.
Decision Spine helps founders and scaling teams turn messy data, scattered metrics, and unclear reporting into decision systems leadership can actually use.
Focused engagements, built around the decisions you need to make.
Start with a single problem or bring us in as your fractional data leadership. Every engagement is scoped to leave you with something durable.
- 01
Metric Tree & KPI System Design
Define the metrics that actually move your business and connect them into a coherent tree — from north star down to the inputs teams can act on.
- 02
Product Analytics Clarity Sprint
A focused engagement to instrument what matters, retire vanity metrics, and give product teams a clean read on activation, retention, and impact.
- 03
Executive BI & Reporting Revamp
Replace scattered dashboards with one trusted reporting layer your leadership team reads the same way, every week.
- 04
Data Platform Audit
A candid review of your stack, models, and pipelines — what to keep, what to retire, and where the next investment pays off.
- 05
Fractional Head of Data
Senior data leadership part-time: strategy, hiring, and hands-on delivery until a full-time leader makes sense.
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Not sure which fits?
Tell us where decisions feel fuzzy and we'll point you to the smallest engagement that helps.
A backbone, not another layer of tooling.
Most teams don't have a data problem so much as a decision problem. We work on the structure underneath — so the numbers you look at every week are ones you can trust and act on.
Senior by default
You work directly with an experienced operator — not a rotating bench of juniors learning on your account.
Decisions, not dashboards
Every engagement is measured by the decisions it improves, not the number of charts it ships.
Boutique focus
A small number of clients at a time, so your problem gets genuine, undivided attention.
Built to hand over
You keep systems and documentation your own team can run with confidence long after we step back.
A simple spine, from fuzzy to operational.
Three deliberate steps. No sprawling roadmaps — just a clear path to decisions your team can stand behind.
- 01
Diagnose
We map how decisions get made today, which metrics leadership trusts, and where the data quietly breaks down.
- 02
Design
We shape the metric tree, reporting, and analytics your teams actually need — nothing more, nothing decorative.
- 03
Operationalize
We implement, document, and hand over a decision system your team owns and runs without us in the room.
Let's give your decisions a backbone.
Tell us where the numbers feel murky. We'll show you what a clear, trustworthy decision system looks like for your team.